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Incentive Reward Solutions

AMERICAN EXPRESS MEMBERSHIP REWARDS
American Express Cardholders receive one membership reward point for every dollar they spend. The points are redeemed for rewards of books and CDs. The program ran with various book titles and CDs from 1996 to 2000.

CAMBRIDGE
Philip Morris customers were offered Williams-Sonoma Breakfasts & Brunches in the Cambridge brand holiday catalog. The consumer redeemed 110 UPC's in order to receive the cookbook. This promotion launched in December 1998 helped increase sales and brand loyalty for that month and 1999.

BENSON & HEDGES
Philip Morris customers were offered Williams-Sonoma Hors D'oeuvres in the Benson & Hedges Summer "Moments of Pleasure" Collection catalog. The consumer redeemed 50 UPC's in order to receive the cookbook. This promotion was launched in May 1998 and helped increase sales and brand loyalty the remainder of 1998.

GENERAL MOTORS
Williams-Sonoma Outdoor Cooking was a selection in the General Motors 2001 Employee Reward Catalog. Employees earned points throughout the year and spent their points by choosing items from the catalog.

This program was implemented with Entrees of Excellence, Inc.

KRAVET'S
Kravet's Furniture Stores rewards their customers through a points rewards program. The customer earns points for each purchase of furniture, fabric and trimmings. In 2000-2001, with 21,000 points, the customer could choose a set of three design books: Color, Seasonal Home and Storage published by Time Life books.

This program was implemented with The Incentive Group.
Custom Marketing Solutions, Inc. | 704.544.1151 | wendy@custommarketingsolutionsinc.com | www.custommarketingsolutionsinc.com

 

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