PHILIP MORRIS U.S.A. |
The
Savard Health Record was offered to Philip Morris USA sales and
management employees at the 2001Philip Morris Leadership Assembly.
Each of the 1,200 attendees received a complimentary copy of The
Savard Health Record to help them and their families control their
healthcare.
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PHILIP MORRIS U.S.A. |
The
Rummager's Handbook was offered at the Virginia Slims Antique Marketplace
held in three locations around the United States. This book was
a giveaway for consumers that visited the Virginia Slims tent at
the Antique fairs in January 2002.
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PHILIP MORRIS U.S.A. |
Virginia
Slims brand sponsors an annual spa event to assist health spas around
the country invoke the importance of taking care of yourself through
pampering and stress relief. One of the features of the Virginia
Slims spa event is to supply healthy reading for consumers waiting
for spa services. The promotion was offered during 2001 and 2002
spa events. Virginia Slims brand is not promoted during these events.
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